Not every German person goes directly to the physician for receiving medicine in need. Often they use over the counter medicine (OVM).
In Figure 9 one sees that about 30% of all over the counter medicine is either herbal or homeopathic. That means that both have a big influence in the pharmaceutical market. The revenues for homeopathic medicine are rather low in comparison to herbal drugs (33%-50%), because of the low costs of the homeopathic remedies (Arzneimittel-Hersteller).