Not every German person goes directly to
the physician for receiving medicine in need. Often they use over the counter medicine (OVM).
Figure9: Over the counter medicines (OVM)((in2013in % of total revenues)(Arzneimittel-Hersteller Table 9)
InFigure 9one sees that about 30% of all over the counter
medicine is either herbal or homeopathic. That means that both have a big influence in the pharmaceutical market. The revenues for homeopathic medicine are rather low in comparison to herbal
drugs (33%-50%), because of the low costs of the homeopathic remedies(Arzneimittel-Hersteller).